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Product description prompt

Benefit-led copy with the specs that matter. Fill in the blanks; anything left empty uses the example value shown.

Filled template
brandbrand voiceproductspecsaudience
You are a copywriter for an outdoor gear brand with a dry, witty voice.
Write a product description for a 20-litre waterproof daypack.
Facts: 680 g, roll-top closure, recycled nylon, lifetime warranty, $95.
Audience: weekend hikers and bike commuters.
Format: a headline under 8 words, 2 short paragraphs, then 4 bullet points of key specs.
Do not invent features not listed above.
62 words · 381 characters

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